LinkedIn for researchers
Shape your profile, share your work
Take your LinkedIn to the next level with our half-day workshop.
With over 1 billion users worldwide, it’s a powerful platform for researchers to share their work, expand their networks, and grow a visible public presence.
But many aren’t sure how to use it effectively. If you’re unsure where to begin or the thought of self-promotion makes you cringe, this workshop is for you.
In this half-day session, we’ll explore how to make LinkedIn work for you, from refining your profile to writing authentic posts that go beyond “I’m excited to share…” and make people want to keep reading.
You’ll leave with more clarity and confidence, equipped with practical tools to start using LinkedIn to raise your profile and grow your network.
LinkedIn is no longer just a digital CV
What you’ll learn
This half-day workshop is a practical, writing-focused session designed to help you show up on LinkedIn with more clarity and confidence.
Learn how to make LinkedIn work for you, from refining your profile to writing authentic posts that go beyond “I’m excited to share,” and truly reflect your voice and work.
1. Why LinkedIn matters for researchers
We’ll explore what LinkedIn offers researchers today. You’ll see how it can support your visibility, help you grow your network, and make your work more accessible.
2. Power up your profile
Your profile is the heart of your LinkedIn presence. You’ll learn to strengthen key elements, including your headline and about section, so they clearly communicate who you are and what you do.
3. Writing posts that people will actually read
You’ll learn what makes LinkedIn posts engaging and effective, with real-world examples, a simple writing template, and time to draft a post of your own.
We’ll also show you how AI can support your writing process without losing your voice.
+ Personal strategy & posting goals
To wrap up, you’ll set simple, realistic goals to inform your strategy for showing up on LinkedIn, whether that means posting more frequently, commenting with intention, or just feeling ready to publish your first post.
Workshop details
📅 Date: Wednesday, 3 September 2025.
🕘 Time: 09h15 - 13h00 (Arrival from 09h00).
📍 Venue: Workshop17, Newlands Cricket Ground, Cape Town.
☕ Tea/coffee & snacks included.
Who this workshop is for
This workshop is designed for researchers across various sectors, including academia, consulting, and the private sector.
It’s for you if…
You have a LinkedIn profile, but barely use it — or haven’t touched it in months
You’ve tried posting, but get stuck, overthink it, feel awkward, or find that your posts fall flat
You want to share your work in an authentic way without sounding overly promotional
You have ideas for posts about your research, but don’t know how to start (or keep going)
You’re ready to raise your visibility on social media
You’ll leave with
A better understanding of what makes LinkedIn work and why you should use it
A stronger, more purposeful LinkedIn profile
A practical post-writing template (tailored for researchers)
A first draft of a post you’re ready to share
A list of post ideas based on your research and voice
Tips to make your writing more engaging, clear, and human
Clear goals for showing up on LinkedIn with confidence
This isn’t a crash course in how to become a LinkedIn “influencer.”
It’s a practical, reflective workshop to explore how you want to show up online as a researcher. We’ll explore how posting on LinkedIn can help you share your work beyond your field, connect with collaborators, and grow a presence that supports your career, one post at a time.
Book your spot!
Limited tickets available!
Select your ticket type and click buy now.
You’ll be redirected to a secure payment page to complete your order.
Got questions? Need help with booking? Email us: hello@humanelementcommunications.com
By registering, you agree to our Terms of Service, including our refund and cancellation policy.
*Proof of registration at tertiary education institution required for student tickets.
Early bird: R2,495
Book by 4 August and save R300!
SOLD OUT!
Student: R2,195
Discounted rate for full-time postgraduate students*
Next up: R2,595
Book by 22 August and save R200!
OFFER HAS ENDED
Standard: R2,795
Standard workshop ticket.
Meet your instructor
Brendon Bosworth
Brendon is a science communication specialist who works with researchers to make their work more visible, accessible, and impactful.
He supports global organisations, such as the UN Environment Programme, and universities worldwide in strengthening their researchers’ communication skills through practical, high-impact training. He has run communication training programmes for over 400 researchers across disciplines, equipping them to communicate for impact.
Brendon believes LinkedIn is one of the most useful (and underused) platforms for researchers, not just to build visibility, but to connect, reflect, and communicate what matters.
Learn more about his work.
FAQS
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You can register by clicking the “Buy Now” button on the ticket of your choice on this page. You’ll be taken to a secure checkout to complete your registration, and receive an email confirming purchase of your ticket.
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The registration fee includes access to the full workshop, any materials or handouts, and light refreshments during the tea/coffee break.
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Yes — please come to the workshop with an existing LinkedIn profile.
We’ll be focusing on how to improve and make the most of your presence on LinkedIn, so having a profile already set up will help you get the most out of the session.
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We understand that plans change. Please refer to our cancellation policy below:
Cancellations and refunds
Full refunds are available for cancellations made up to 7 days before the workshop.
If you cancel less than 7 days before the workshop, your registration is non-refundable, but you may transfer your spot to someone else. Just email us their details in advance.
No-shows are not eligible for refunds or transfers.
We keep the group size small to allow for interaction, so we appreciate your understanding.
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In the unlikely event that the workshop is cancelled by the organiser, all registered participants will receive a full refund.
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Absolutely. Your confirmation email serves as a receipt. If you need a formal invoice, let us know and we’ll send one.
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You’ll receive a brief welcome email with instructions on how to prepare for the workshop closer to the event.
In general, just bring your curiosity, your LinkedIn profile, a laptop, and a willingness to engage.
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Please contact the workshop instructor, Brendon Bosworth via email:
brendon@humanelementcommunications.com
He is happy to help and answer any further questions you may have.