Insights

Practical tips to help you improve your communication impact.

Why your organisation needs a generative AI policy
Brendon Bosworth Brendon Bosworth

Why your organisation needs a generative AI policy

AI has put a wealth of information at our fingertips and provided never-before-seen levels of assistance in writing and creative processes, but it’s also opened a Pandora's Box of ethical dilemmas and confusion.

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Trust in science is up, but science communication needs work
Brendon Bosworth Brendon Bosworth

Trust in science is up, but science communication needs work

A majority of Americans say they have confidence in scientists to act in the public’s best interests, according to the latest research from the Pew Research Center. However, science communication remains a weak point. In this blog, we share tips for how researchers can improve their science communication.

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Deepfakes and elections: time for a zero-trust mindset
Brendon Bosworth Brendon Bosworth

Deepfakes and elections: time for a zero-trust mindset

With advances in artificial intelligence tools creating new avenues for deception -- from deepfake videos to voice clones of politicians speaking words they didn’t say -- voters must remain vigilant about what they see and hear online.

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