Insights
Practical tips to help you improve your communication impact.
Supporting science communication small business
Sharing science communication small business experience with a global community of science communicators.
LinkedIn for researchers workshop boosts leadership visibility and voice
What does it mean for researchers to show up as leaders online? Reflections from a LinkedIn for Researchers workshop for HIV/AIDS and TB researchers focused on visibility, voice, and impact.
Curious Machines: my new Substack on AI and the human experience
With Curious Machines, Brendon Bosworth explores how AI is changing the way we relate, communicate, and experience the world.
AI workslop wastes time and money and erodes trust
Ever been served AI-generated drivel at work and spent hours trying to fix it? You’ve been “workslopped.”
Oxford University rolls out ChatGPT Edu: 3 lessons for higher education
Oxford has become the first UK university to roll out ChatGPT Edu to all staff and students — a landmark move in the adoption of AI in higher education. What does this mean for other universities? In this post, I share three key lessons from Oxford’s approach.
LinkedIn for Researchers workshop: Building visibility and community in Cape Town
From writing hooks that stop the scroll to profile updates and connection requests, our first LinkedIn for Researchers workshop was all about showing up on LinkedIn with clarity and confidence.
Comms consultant or freelancer? You need to put yourself out there
When you're doing your own thing as a communications consultant or freelancer, you have to get used to putting yourself out there.
How to write better LinkedIn hooks
Whether you’re sharing your latest research, announcing a professional update, or sharing thoughtful analysis, think like a journalist when writing your LinkedIn hook.
In an age of depersonalisation, we need to feel seen
In our increasingly automated age, how often do we properly 'see' each other? And what happens when we don't?
Talking scicomm small business at PCST 2025 Aberdeen
How to run a science communication small business was a hot topic at this year’s Public Communication of Science and Technology (PCST) network conference, held in Aberdeen, Scotland.
Moving beyond one-off scicomm trainings for impact
When it comes to science communication, a one-off training can only take you so far. Without follow-up support or desire for change at the institutional level, even the best training struggles to make an impact.
Do you ever stop to listen?
What if the missing piece in your communication strategy is silence?
How to make science communication training stick: Amplifying Research podcast interview
Brendon Bosworth shares practical insights for research institutions looking to implement communication training that creates lasting change.
Why your organisation needs a generative AI policy
AI has put a wealth of information at our fingertips and provided never-before-seen levels of assistance in writing and creative processes, but it’s also opened a Pandora's Box of ethical dilemmas and confusion.
Going back to university in your 40s: Why it’s never too late to learn (again)
Brendon Bosworth explores the benefits of studying again after 40— where the real learning takes place beyond the textbooks.
Why you should get on a podcast
My number one piece of advice for researchers, entrepreneurs, and anyone who wants to communicate for impact in 2025: get on a podcast.
How to quickly find and add people you follow on X to Bluesky
A nifty extension for Google Chrome helps you quickly find people you follow on X and follow them on Bluesky.
Trust in science is up, but science communication needs work
A majority of Americans say they have confidence in scientists to act in the public’s best interests, according to the latest research from the Pew Research Center. However, science communication remains a weak point. In this blog, we share tips for how researchers can improve their science communication.
A crash course in infectious diseases and epidemic response
Brendon Bosworth worked with scientists from the IDRC's Collaborative One Health Research Initiative on Epidemics (COHRIE).
How to deal with rejection as a consultant
Six tips for dealing with rejection as a consultant, freelancer, or small business owner.