Moving beyond one-off scicomm trainings for impact
When you're in a workshop, it's easy to get fired up about new skills. But what happens after you leave and go back to the daily grind? How much really sticks?
When it comes to science communication, a one-off training can only take you so far. Without follow-up support or desire for change at the institutional level, even the best training struggles to make an impact.
Today, at the PCST 2025 conference in Aberdeen, Scotland, I'll share my recommendations for how institutions can work with external specialists to build, and more importantly, sustain science communication capacity.
The talk is based on my experiences building and running tailored science communication training programmes for universities and global organisations with my top collaborator Dr. Tali Hoffman, director of Honeyguide Science Communication.
Session details
📌 From the outside looking in (Parallel Session I:4 - Challenges in Science Communication)
🗓️ Thursday, 29 May
🕑 2:00 PM - 3:15 PM
Venue: P&J Live - Conference suite 4
➡️ If you're not at PCST 2025, I'd still love to hear from you. Share any ideas you have about making science communication training stick in the comments.
If you liked this post, you might also like:
Brendon Bosworth is a communications specialist and science communication trainer. He is the principal consultant at Human Element Communications.
